Every SEO company for CBD websites should always remember that their clients are their most valuable resource. The company should keep in mind that clients are the reason why the company exists and that the company should protect them from anything that would jeopardize the relationship. The following is a list of things that every local SEP agency must never do to their clients:
- Don’t Make Unrealistic Promises
When a company tells a client that they will be able to get them to the first page of Google in a week, they are setting themselves up for disappointment. It is important to set expectations appropriately so that clients are not disappointed when they do not see results as quickly as they were led to believe.
- Don’t Over-Optimize
There is such a thing as too much of a good thing. If a company stuffs its clients’ websites with too many keywords, it will actually hurt its ranking. This is because search engines will view the website as being spammy.
- Don’t Use Black Hat Techniques
Some companies resort to using black hat techniques in an attempt to get their client’s websites to rank higher. These techniques are frowned upon by search engines and can actually get a website penalized or banned.
- Don’t Underestimate The Competition
When a company is optimizing a website, they need to be aware of the competition. If they underestimate the competition, they may not be as successful as they could be.
- Don’t Forget About The User Experience
A website may be optimized for search engines, but if the user experience is poor, visitors will not stay on the site. It is important to keep both search engines and users happy.
- Don’t Neglect Other Marketing Channels
Just because a company focuses on SEO for CBD companies does not mean they should neglect other marketing channels. A holistic approach is usually best.
- Don’t Forget About the Mobile
With more and more people using mobile devices to access the internet, companies need to make sure that their website is mobile-friendly. If it is not, they could be missing out on a lot of traffic.
- Don’t Forget About Local SEO
If a company wants to rank well in local searches, they need to make sure that they are optimizing its website for local keywords. Otherwise, they could be missing out on a lot of potential customers.
- Don’t Forget About Social Media
Social media platforms are powerful tools that can be used to help with SEO. If a company is not active on social media, it could miss out on many opportunities.
- Don’t Forget About Content
Uploaded content is still king when it comes to SEO. If a company does not have high-quality content on its website, it will not rank well.
The above are just some of the things that SEO for CBD companies should never do to their clients. If a company can avoid these mistakes, it will be on the right track to success.